Apple Tips & Tricks Motion Series
Brand: Apple / Troy APR
2021
148K+
views total
40%
avg retention
1,000+
hrs watch time
Objective
Engage Apple customers with a Tips & Tricks video series highlighting lesser-known but practical features across iPhone, iPad, and Apple Watch. The goal was to improve customer confidence, encourage everyday use, and reduce reliance on support.
Solution
Produced and shot a motion-first video series for Troy APR that showcased hidden features in an accessible, story-driven format. I directed the shoots, storyboarded each piece, and edited the final assets to align with Apple’s global brand system.
YouTube
Social Media
Outcomes
The Apple Watch video reached 46,000 views with an average view duration of more than two minutes and a 38 percent retention rate.
The iPhone 12 video became the most popular in the series, surpassing 67,000 views with a 39 percent retention rate.
The iPad Air video earned 34,000 views and achieved the highest retention at 42 percent, a strong result for branded content.
Across the series, organic search and suggested video placements drove most of the traffic. The videos averaged a 4.8 percent click-through rate, and total watch time exceeded 1,000 hours — demonstrating consistent audience engagement.