Avantree Sound Jet R1 Campaign
Brand: Avantree
2025
+70%
sales uplift
+42%
homepage CTR
35K+
video views
Objective
Launch Avantree’s SoundJet R1, a Bluetooth audio transmitter, with a campaign that combined 3D visualization, lifestyle storytelling, and motion design. The goal was to increase shopper clarity, boost sales, and showcase advanced Qualcomm aptX™ technology.
Solution
Delivered a cross-channel campaign combining 3D renders, motion graphics, and e-commerce visuals.
Homepage Banner: Art-directed 5-color hero renders that lifted hero section CTR by 42% and encouraged variant exploration.
Amazon Product Visuals: Designed product imagery for five color variants, optimized for Amazon listings and conversion.
Control Interface Visualization: Dual-view 3D render clarifying button functions and usability.
Close-Up Feature Highlight: Detail-driven renders showcasing aptX™ technology and premium textures.
Lifestyle Rendering: Airplane scene emphasizing portability and travel readiness, improving shopper understanding.
Promo Video: Directed a 3D motion video that drove a 70% sales increase, 50% profit growth, 35K+ views, and 25% longer dwell time on the product page.
Outcomes
The SoundJet R1 campaign delivered a consistent brand story across web, Amazon, and motion assets. Variant renders supported e-commerce clarity, lifestyle visuals showed real-world use, and the promo video anchored the launch with measurable sales and engagement impact. Together, these assets strengthened Avantree’s presence in a competitive accessories market and created scalable visuals for ongoing campaigns.