Mac Education Campaign
Brand: Apple / Troy APR
2022
+20%
landing CTR
~50K
IG impressions
30%
email open rate
Objective
Support Apple’s seasonal back-to-school promotion by targeting students and teachers with a consistent campaign across web, email, and mobile — while keeping every asset aligned with Apple’s global brand standards.
Solution
Designed a multi-channel campaign that included:
Homepage slider and landing page for the Troy e-store
Responsive mobile site assets
Targeted email campaign for subscribers
Digital content adapted for tablets and smartphones
All creative was localized into Turkish while ensuring Apple’s visual system and tone remained intact.
Landing Page
Social Media
Outcomes
Landing Page:
CTR improved by ~20% compared to previous seasonal offers
Homepage Slider / Web Banners:
Generated ~18% more click-throughs to the education product page
Email Newsletter:
Achieved ~30% open rate and ~12% click-to-open rate, surpassing past education campaigns
Instagram Posts:
Reached ~45K impressions (~75% of account audience)
Instagram Stories:
Completion rate around 15%, above average for seasonal campaigns
Reinforced Troy APR’s role as Apple’s #1 Premium Reseller in Turkey