With over 12 years of experience, I’ve led design for global brands like Apple and Avantree, translating messy ideas into clear, meaningful stories across branding, UX/UI, packaging, motion, and more.

My background in cinema and literature taught me that design is more than decoration. It’s rhythm, structure, empathy, and storytelling. Whether I’m simplifying tech for seniors or crafting a brand that actually feels human, I bring a hands-on, thoughtful approach from concept to delivery.

Creativity doesn’t stop at my desk. I compose songs, translate books, take street portraits of San Francisco and the people who inspire me. I dance. I get lost in galleries and museums. All of that fuels the way I think, lead, and design.